6th Week:Information Design & Interaction Design

Information Design

There are five things to think about in the process of Information Design:

• Message : What information do you wish to share?
• Audience: Whom do you wish to share your message with?
• Purpose: How and why do you want to share your message with the audience?
• Background: What does your intended audience already know about the subject you are discussing.
• Structure: How can your message organize effectively?

Interaction Design

"Interaction design is about shaping digital things for people’s"


-Jonas Lowgreen (Interaction-Design.org)

Interaction design aims to define and facilitate interaction between human beings by means of a product or a service. It focuses on the possibilities to create and encourage behavior facilitating an exchange between people. 

During the conceptual phase an interaction designer works with such notions as:

• mental model (a person’s representation of a system or an environment)
• metaphors;
• “mapping” (availability of system control elements and their impact);
• real or perceived affordance of an object(the object’s capacity to suggest its own function);
• senses (sight, touch, sound, smell...);
• user environment (immersion, augmented reality, virtual worlds, tactile interfaces...)